Lou Hoffman, a communications consultant, says many corporate blogs fail to attract readers because they exist solely to pitch products and are badly written. “Companies don’t understand that the content on a blog shouldn’t be ‘about me.’ ” Such information tends to be dull.”
Still, engaging blogs can serve crucial marketing goals — especially executives out to establish expertise in their industry, says Scott Monty, head of social media at Ford Motor.
I understand that companies and us regular folks may be down on blogs, at least according to the experts. But, blogging has a significant function that Twitter/FaceBook can not equal – the ability to maintain large repositories of information that can be easily searched. When someone is looking for information, they don’t go to FB or Twitter, they look on Google first. That blog post written eight months ago about something interesting today will lead them to follow you on FB/Twitter, but not before it confirms you are the best source for them.
Blogging – dont’ knock it until you’ve tried it.